Thinking Natal Fashion 2015
Event takes place at the Holiday Inn Natal in September
Local fashion segment brands will participate in this year one of the projects most well-established of the Sebrae in Rio Grande do Norte. It is through Natal Fashion Thinking that entrepreneurs of the textile chain will have the opportunity to design and disseminate the summer collection, cycle 2016 and 2017. As in other editions, the initiative will feature the mining stylist Ronaldo Fraga, who will guide the owners of brands in key aspects of production and brand positioning in the market.
And to start the activities, professional minister to lecture 'Fashion as vector processing in the Modern World'.The event is intended for entrepreneurs, consultants, stylists, designers and students of RN fashion industry. The event will take place on June 14 at 14 pm at the Holiday Inn Natal in New Lagoon. Those interested should sign up for free until Thursday (10), on 0800 570 0800.
With the methodology for collection development, product improvement, training and positioning of brands, the NPM will have the participation of brands distributed in underwear segments, beach, children's, women's, men's, accessories and shoes.
Soon after the lecture, designers and entrepreneurs participate in a closed workshop with the mining stylist. The time will be ripe to devise what will be the theme of the summer 2016-2017 collection that should be launched in April next year. Among 15 and 18, the stylist will meet each company individually and look for solutions to improve the creative process in the products developed by each brand.
The companies that will participate are served by the Sebrae, through the Sector Development of Fashion Industry Project, which aims to bring innovation and technology to textile companies in the state.According to the project manager, Veronica Melo Bridges, Natal Thinking Fashion offers entrepreneurs a new look for the segment. "As the fashion market is extremely competitive, innovation must be constant within the brands, just as a strategy to differentiate itself in the market through research, courses, searching for new information. The most interesting is that all this ends up developing differentiated products with added value, "he explains.
Conceived by Sebrae and developed in partnership with the FIERN System / Senai, the project is in its fifth edition and has the proposal to highlight Potiguar brands in the main halls of the fashion business in the country and the world, as the Minas Trend, Fashion Show Brazil and International Fair of Children and Youth sector. The presence of brands in these events has been increased up to 200% in revenues. Because it can add value to products to encourage research before developing collections and, therefore, resort to regional cultural elements.
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